The clash of social media titans in the sky above continues, as us mere mortals tremble in the shadows. Yes, Facebook will begin a new trial run of hosting music videos, a direct attack on Youtube’s market share, reports Billboard.

An anonymous source confirmed with Billboard that the site will begin presenting music videos in users’ main feeds. The videos will be selected by labels. Similarly to how newspapers like the New York Times will begin presenting articles directly on Facebook, the videos will be hosted directly on the social media site. Facebook wants to position itself as a new home for content creation, instead of a secondary aggregation site.

According to Billboard, Facebook is trying to lock in licensing deals from the major labels in order to start the program as soon as possible.

How much ad revenue will Facebook keep?



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